SEO Reputation Management: Everything You Need to Know

Posted on March 19, 2021 by Web Publisher M.

SEO Reputation Management: Everything You Need to Know

Enter the name of any company into Google and analyze the results – the so-called search results. Most likely, they will be diverse: the official site, articles, review sites, videos, news, social networks, etc.

However, in addition to the type of resource, the results differ in one more parameter – sentiment. It can be positive, neutral, and negative.

To assess the quality of an online reputation, you need to calculate the percentage of content of each sentiment in the top 20, top 40, etc. Moreover, the presence of even one negative material can cost a company of clients.

Of course, the best way to maintain your online reputation is to offer quality products and services and take care of the best interests of your customers.

But this is not always enough, especially in the field of finance and investment, where competitors often resort to black PR and fake negative reviews, and customers write complaints online even in case of small problems.

To achieve a high result, you need to use an integrated approach. It includes:

  • posting new content
  • interaction with resources for editing existing materials
  • website and social media optimization
  • working with search suggestions.

Important: the set of results in the top and their order often change, so you need to regularly monitor them and adjust the strategy accordingly.

Website, blog, and social media optimization

The official resources of the company should be at the top for brand queries. If this does not happen, they must be SEO-optimized:

  • make sure that the name of the company is including in headings, title tags, and page names in social networks;
  • adding keywords to content;
  • create a uniform style of design and content across all social networks;
  • add new content and posts frequently and regularly.

Important: properly optimized social networks can take up to half of the top 10, so you need to work on them especially carefully and by the content plan.

Autocomplete and predictive search

When the user starts to enter something in the search bar, the system automatically offers him some queries – these are autocompleting or predictive search.

The task of autocompleting is to make the search more convenient and faster, especially on mobile devices. However, in reality, they often determine the direction of the search and can lead the user to a completely different place than the company would like.

Detecting fake predictive search

Sometimes companies order an artificial cheat of predictive search to turn neutral queries like “where to profitably invest” into “where to profitably invest (company name)”.

The flip side of the coin is the promotion of negative customer feedback about competitors.

Important: Often fake predictive search can be eliminated by writing in support of the search engine and attaching arguments (graphs, etc.).

Negative predictive search

When it comes to uncoiled negative predictive search, the only honest way to get rid of them is to increase user demand for positive predictive search. To do this, it is important to publish quality content, news, updates on social networks, etc. to generate interest in the company.

Working with content

There are three ways to displace negativity:

1) New positive content. This includes:

  • expert articles
  • social media posts
  • news stories
  • and most importantly, reviews.

2) Substitution

This method is similar to the one used for reviews, although a publication budget is usually required.

First, a list of resources is compiled where there are negative articles or reviews about the project.

Further, SEO-optimized articles of a positive tone are posted on the same resources.

If you choose the right keywords and compose headlines, then the new article will get to the top (while the site itself will remain in the same position in the search results).

3) Negotiations on editing or/and deleting

It so happens that the author of an article writes about a project negatively, without understanding the product or based on customized critical reviews.

In such a situation, it is worth writing to the editorial office and politely explaining why the information given in the article is incorrect.

If the arguments are strong enough, the site may agree to edit the negative material or even delete it.

Important: to bring an article to the top, a combination of three elements is important:

In conclusion: a negative percentage is not the main thing

To achieve the effect that you need, you should combine a variety of techniques:

  • working with media and influencers
  • communication with the company’s clients to publish reviews
  • work with autocomplete and predictive search
  • SEO promotion
  • creation of expert content, etc.

Picture Credit: Pexels

Posted in Google, Search Engine, SEO, Small business, Social Media | Tagged , , , , , , , |

SEO – Digital Marketing Channel for Promotion Your Website

Posted on September 21, 2020 by Web Publisher M.

SEO - Digital Marketing Channel for Promotion Your Website

It can be any search engine: Google, Bing, or even Chinese Baidu. All of them operate on the same principle: after entering a search query, from many sites are shown those that best answer the query in the opinion of the search engine.

Usually, the struggle is for the TOP-10 of the first sites, since the share of transitions to the second page of the search engine is rather modest.

The main task during SEO promotion is internal and external optimization.

Internal optimization:

  • content,
  • site load speed,
  • an extension of landing pages for search queries,
  • UX/UI convenience,
  • compliance with search engine requirements;

External optimization:

The more high-quality sites link to your resource, the more likely it is to gain trust from search engines and be higher than competitors.

Usually, this is working with catalogs, media, thematic resources, and blogs. For topics where it is quite difficult to get backlinks, they usually create their own networks of sites to upgrade the main one or work with the released thematic domains and their further restoration.

SEO advantages:

  • low user acquisition cost and long-term ROI;
  • after bringing the site to the TOP, it will not require constant costs and you will be able to receive relatively free traffic, since, unlike contextual advertising, you do not need to pay for every click;
  • a large number of users switch to organic search more often by scrolling through ad units;
  • more trust – according to user reviews, trust in sites from organic search is higher than from advertising;
  • you can promote any goods or services, even from “black” topics.

SEO disadvantages:

  • time to bring the site to the TOP and the costs of implementing technical improvements to the site, writing content, and buying links, usually, after starting work on a new website, it takes three months or more to get visible results;
  • not very suitable for seasonal businesses;
  • when using black promotion methods, there is a risk of falling under the filter and losing all traffic from the search engine;
  • the periodically updated search algorithm may affect your rankings and traffic;
    strict geographic referencing, it is quite difficult to promote a site throughout the country without separately optimized pages for each region or city.

Picture Credit: Unsplash

Posted in Search Engine, SEO, Small business | Tagged , , |

What is Benchmarking? Internal Type of Benchmarking

Posted on September 1, 2020 by Web Publisher M.

What is Benchmarking? Internal Type of Benchmarking

What is Benchmarking?

In plain language, benchmarking is the process of comparing a particular firm with competitors in a niche. And in this method comparing everything, beginning from the construction of sites and finishing with the search of those counters which do work of competitors better, than the client of the marketer who ordered service.

The peculiarity of this type of research is its actual continuity. Because it is important for most entrepreneurs to know why things are not going as well as their competitors. And one result does not happen. As a rule, the answers are calculated in tens or even thousands. Depending on the niche, the level of competitors, etc.

Varieties and goals of benchmarking

The main goals of benchmarking include:

  • identifying the weaknesses of the client in comparison with competitors and their effective elimination;
  • developing and changing behavior patterns in their market.

If you analyze the goals of benchmarking, you can logically deduce the following main varieties of this area:

  • functional;
  • internal;
  • competitive;
  • procedural;
  • strategic.

All these types of benchmarking are reduced to several main goals. Namely, finding leaders in the customer’s niche, identifying their strengths, and eliminating errors in the customer’s business model.

In other words, with the help of benchmarking, you can go from constant analysis to direct action, knowing what and where to fix. It is worth noting that benchmarking is used both for the analysis of online business in general and for viewing individual communication channels, such as mail, social networks, etc.

In order to better understand the specifics of each type of benchmarking, it is necessary to analyze each of these in more detail.

Internal type of benchmarking

With this method, you can compare processes within the customer’s organization, or branches and other business units. The role of objects, as a rule, are different types of services and products. Due to the ease of data collection, this method is quite popular.

This method, logically, is popular among network companies with a large number of branches. You can compare the results of one with another and identify the most effective. But due to a number of limitations in the analysis, the results can be very biased.

Summing up, we can say that the main task of this type of benchmarking is to analyze the internal processes of the client. This allows you to share experiences with large network companies.

Benefits, given the exchange of experiences

It is clear to entrepreneurs that the benefits of sharing experiences within the company are huge. The experience and knowledge gained in one branch can increase the effectiveness of work in several others.

Thus, the gained experience and skills are used at once in all organizations, increasing its efficiency as a whole. Instead of individual pieces, tarnishing the reputation among customers in different parts of the country or cities.

Picture Credit: Unsplash

 

Posted in Uncategorized |

The Best Google Chrome Extensions for SEO and Marketing

Posted on July 24, 2020 by Web Publisher M.

The Best Google Chrome Extensions for SEO and Marketing

Marketers see the greatest benefit in extensions in significant time savings and acceleration of most processes. Knowing the most useful utilities for a specific version of Google Chrome can significantly increase both personal performance and the effectiveness of advertising campaigns. Choosing the right extensions for Google Chrome will help increase the efficiency of the marketer several times and save time on some processes.

Chrome extension for SEO

The category of these extensions includes special SEO plug-ins for the Google Chrome browser. They can be used to analyze data such as site X, meta tags, H1-H6 headers, positions in leading search engines, traffic, redirects, domain age, and many other SEO parameters required for technical analysis of the site or individual page.

Seo Meta in 1 Click

With the help of the Seo Meta in 1 Click extension, you can quickly get the following important information for a marketer:

  • meta tag analysis and headline display;
  • the meaning and role of images in a particular fragment;
  • the meaning of the links in the title and the path to them;
  • check of markings like Open Graph;
  • check for the presence of installed analytics meters.

Among the benefits of the Seo Meta in 1 Click extension for Chrome, marketers include an intuitive and simple interface with clear tabs.

One of them has access to links for quick verification in other Google tools. These include:

  • markup checking,
  • mobile-friendly,
  • Google PageSpeed.

With the plugin, you can see important details of the page in minutes.

SEO-HTML

The browser extension displays page data on internal and external links, as well as headings up to 3 level and image information when the page loads.

The main advantages of this plugin include the simplicity of the interface and the rapid receipt of the necessary data by the marketer. Works great for professionals who are responsible for filling the site (content managers) with content and are responsible for controlling meta tags.

Redirect Path

The main task of the SEO extension for Chrome is to display server responses. If the 301 redirect works, the plug-in shows the response header of the server and a detailed display.

Among the advantages of SEO, experts highlight the detailed information provided by the server at the request of a particular page. Everything is displayed until the date of the last modification (Last Modified) or the response timeout, IP, and server type.

By the way, this utility is considered an indispensable helper in cases where the site has 2nd or 3rd redirects. With its help, you can track the common source of errors.

SimilarWeb

The SimilarWeb extension is able to determine the amount of traffic from a competitor, as well as promotion channels by regional and thematic criteria.

The advantages include the ability to display information in visual form in the form of diagrams. You can detail any item for convenience. It is possible to analyze with the help of this service not only sites and online stores, but also mobile applications.

You can also compare mobile traffic with the desktop, which is also a good and visual feature in the process of promoting the site.

RDS Bar

This extension is able to analyze inbound link types, the total number of links on the page and site, as well as the position in the presence of a resource in search engines.

Among the conveniences of the service, marketers especially emphasize the clarity of the material and a clear navigation system.

You can display the page title in the background block. The utility outputs a large amount of data, which is very convenient for further analysis and design work.

MozBar

A feature of this extension is the ability to display a list of keywords by which users can find a particular page of the site. With its help, it is possible to make the qualitative and detailed analysis of what results of search delivery are at present, and also without special efforts to carry out a competent SEO audit.

The main advantages of using the plugin include the ability to analyze the speed of the site, as well as analysis of the effectiveness of titles and tags.

The plugin will highlight and help to find the following links. The keyword that the marketer is looking for can be highlighted online by finding the necessary pieces of text or pages for further analysis.

If the user has an account in the moz.com system, the information about the link parameters will be issued automatically, and it will significantly save time on making additional settings.

Picture Credit: Unsplash

 

Posted in Google, Search Engine, SEO | Tagged , , |

SEO Promotion for Landing Page

Posted on June 29, 2020 by Web Publisher M.

SEO Promotion for Landing Page

After creating a landing page, you can assume that the first step in promoting a product or service of the company has been made. But it is important to remember that any product or service, even the highest quality, needs advertising. You can advertise them through various channels: paid and free.

PPC advertising, which literally stands for “pay per click”

With this type of advertising, payment is made for the user’s click on the link. Thus, there is a relationship: the more clicks, the higher the price of advertising. There is no bid here, as it is tracked by key queries. In some cases, it can be minimal, and in other key queries enormous.

In the USA, companies use this scheme for their work. The most popular of them is Google Ads. Many experts note in the work of this corporation much advantages, for example:

  • it is one of the largest search engines;
  • when entering a query in the Google field, the user informs the system which product or service he needs the most. This way, the ad will respond to the request and the customer will be less annoyed by being distracted by unnecessary spam. Thus, loyalty and the chance for further cooperation increase.

When working with networks, it is important to remember that they are commercial entities. So, sometimes there is a principle: whoever paid more is more important. But here plays a role in the concept of “advertising quality”. In other words, the ads must match the key that the user enters in the address bar. Also, advertising usually corresponds to the geography of users. In some cases, even the device from which the user entered the global network can play a role. These factors also apply to landings.

Summarize the information possible with the following conclusions:

CPC (cost per click)

As a result, we can derive the formula for the perfect and quality ad: the price of the advertiser for 1 click + the degree of relevance of the landing and the ad + the level of likeability.

It is important to remember that the structure in question is commercial. Because of this, those ads have a higher CPC. For example, if 60 people clicked on the first ad and 15 on the second, but the price was the same, the first option would appear in the search query at a higher level. But if you raise the price per click on the second ad, then their position in the search and profitability will be equal. Therefore, all formulas must be analyzed and calculated together with each other, not separately.

Here are some helpful tips for setting up advertising:

  1. You should not try to sharpen one landing under different systems. It is necessary to understand that the requirements of the systems are different. Therefore, it is better to customize landing pages differently for each system.
  2. For a successful campaign, it’s important to be able to set up your advertising correctly. The more precisely the keys are selected, the higher the chance to reach your specific target audience.
  3. To optimize the budget, it is necessary to experimentally choose the most optimal rate price.

Also important not to hesitate to create multiple ads for different key groups. Experiments can demonstrate which key queries are most effective and which are wasteful.

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Posted in SEO | Tagged , , , |

What Is Location Marketing Or How Not To Lose Customers From The Search

Posted on May 18, 2020 by Web Publisher R.

What Is Location Marketing Or How Not To Lose Customers From The Search

Location marketing is a series of measures to optimize the presence of a business in organic search, on maps, directories, and other sites working with local search. With proper organization, location marketing allows you to get new customers from the search, which, perhaps, are now making a purchase from your competitor.

What is location marketing?

Marketing of any company can be divided into four main areas:

  • brand marketing (technology, processes, service, social mission, etc.);
  • marketing of goods/services (what we sell and why it is something cooler than competitor’s products);
  • employee marketing (who produce what you buy);
  • location marketing (where you can buy it and why you should go there).

Unlike advertising, in which the result can be easily digitized and calculated from the moment the user first contacts the brand/product, location marketing ROI is not so easy to analyze.

Yes, there are tools that help analyze online searches and purchases in physical stores (ROPO – research online purchase offline). Yes, in some countries, map services (the same Google maps) have already done internal analytics of visiting a point of sale after searching for it on a map.

Our location marketing is only beginning to gain popularity and some large brands with a large number of branches/outlets or representative offices are actively developing it, although this direction can become a significant source of new customers, and, in addition, strengthen the brand and product/service marketing.

Location marketing in times of crisis: what to do first

  1. Post and regularly update business information in Google My Business, using all the fields and additional features (this improves the rating well).
  2. Post and regularly update business information at the maximum number of sites.
  3. Work with reviews (use the auto-answer function, depending on the rating, to increase the response speed and reputation on the site).
  4. Respond promptly to comments.
  5. Run local ads.
  6. Regularly look at and analyze statistics to discover new behavioral patterns.

Picture Credit: Unsplash

Posted in Google, Search Engine, SEO, Small business |

Top 5 Mistakes in Google AdWords

Posted on April 16, 2020 by Web Publisher R.

Top 5 Mistakes in Google AdWords

Invest in contextual advertising, but sales are not growing?

In this article, we’ll help you deal with the most common errors with Google AdWords. This information will be useful for both beginners and those who already have experience in contextual advertising campaigns.

1. Use Google Analytics with goals and remarketing

Goals help you better track the performance of your ad and landing page. You can track the visitor’s path through the sales funnel to the target action, for example:

  • Visiting specific pages, such as shopping carts or thank-you page
  • Time spent on the site;
  • The number of pages viewed per session.

All this helps to understand the potential buyer, improve conversion and increase sales.

Especially if you connect remarketing and return visitors who are interested in your product.

2. Set up call tracking

In other words – tracking conversions on the site by phone calls.

Do you think that today nobody uses a telephone? You are wrong. According to statistics, more than 70% of people make orders by phone. Imagine. How to change the return on investment from advertising if you connect call tracking and count all customers?

3. Select an ad serving method

By default, the search engine offers to show them during the day. Thus, you can skip valuable traffic and lose some money for an advertising campaign if your target audience does not respond to the advertisement, for example, in the morning or the afternoon.

To resolve this issue, try using the accelerated ad serving method.

4. Remove duplicate keywords

If you download keyword reports from the Google AdWords service and copy them to your account, you may accidentally transfer the same designs. This error can cause competition between keywords, and as a result – an increase in the bid and the display of ineffective ads.

This can and should be fought. Be sure to download analytics and check for duplicates using the Google AdWords Editor application.

5. Add ad extensions

The free functionality of the Google AdWords service includes the ability to expand an ad. Very often Internet entrepreneurs neglect this. But you can completely increase the effectiveness of your advertising for free. Just configure the following fields:

  • location
  • site links
  • call
  • Dynamic search ads
  • mobile applications;
  • reviews.

Picture Credit: Unsplash

 

Posted in Google, Search Engine, SEO |

The Importance of Local SEO

Posted on March 20, 2020 by Web Publisher R.

The Importance of Local SEO

Optimization for the local audience allows you to successfully compete with the giant brands in the local area. What do you need to do?

What is local SEO?

This is a search engine optimization strategy that helps to achieve high positions in search results for geo-dependent queries — where the city, region or just the user’s location is specified. On average, half of all that people search in search engines is local requests. For example, in Google, their share is 46% of the total number of all requests.

Local SEO includes not only requests indicating the region or certain location, but also wording containing “next to me”, “nearest”, etc. When users turn to Google with such information, local companies go to the top results. Therefore, the struggle for regional issuance has become a priority for local businesses.

Integration with Google My Business

Registering an organization in a business listing on Google is where any local SEO starts.
Registration allows the system to control the display of company information in Google services — mainly on maps and in search results. An organization card in GMB is the thing that you definitely need to have if your business is offline and tied to a specific region. Integration with the listing is also available for e-commerce, but for this, the company must have a physical office.

The top of search results (especially for commercial requests) are densely occupied by contextual advertising, but Google has provided a mechanism by which companies can be effectively displayed in local search — this is a pack with GMB results. It bypasses organic delivery and generates traffic well on relevant requests. The GMB pack displays basic information about the organization. From here, the user can immediately go to the site.

Google ranking factors. Optimization schemes

The presence of a verified card does not guarantee a default inclusion in the GMB results pack. As in global search, ranking factors work here. First of all, it is a relevance — how much the card corresponds to the essence of the user request. The ranking priority is given to organizations with high internal ratings and positive reviews. The location plays an important role — Google takes into account the user’s location and offers a selection of closer organizations.

From the point of view of optimization when working with Google My Business, it is appropriate to focus on the following aspects:

  • Use in descriptions of low-frequency keys in the direct entry. Periodic updating of information.
  • Work with reviews. The account owner must motivate the audience to write reviews and be sure to respond to negative feedback. It’s better to forget about writing fake reviews.
  • A high organization rating is another important ranking factor in GMB packs. As in the case of reviews, it is better not to think about cheating here.

Picture Credit: Pixabay

Posted in Google, Search Engine, SEO, Uncategorized |

Happy Thanksgiving from SEO Jacksonville

Posted on November 21, 2012 by owner

Wishing to all our customers and friends Happy and Safe  Thanksgiving!

Posted in SEO | Tagged |

Web masters’ advice about website linking

Posted on October 16, 2012 by owner

Search Engine Optimization by Jacksonville SEO CompanySearch-Engines have made searching for information convenient and quick. This efficiency is brought to search-engines through rigorously formulated algorithms which are relentlessly and consistently upgraded to eliminate loopholes, if any. However, the impact that search-engines have on online searching has generated, led to various malpractices among website developers and promoters. Search Engine Optimisation thrives on these practices although most of them are condemned and discouraged by Google and other search-engines.

It is an undeniable fact that to get noticed on the internet has become tough. As almost all the businesses have websites, owners and administrators seek ways to put their site on the 1st page of major search-engines, particularly Google. On the other hand Google continuously upgrades and regulates its search algorithms to maintain precision, relevance and significance in its search-results. This, however, is not a competition. Google webmasters rather advise and suggest ways of SEO that are compliant with its algorithms.

Webmasters at Google strictly discourage irrelevant website linking or recommendations that are intend to manipulate search-results and attract web-traffic. Such links are more likely to demote a website than promote it on search-results. Some of such linking schemes that are common in professional SEO are mentioned under.

  • Any type of exchange of goods, money or services for links.
  • Linking to a website in lieu of getting back-link from it.
  • Irrelevant linking or creation of partner pages exclusively for cross-linking to attain Page Rank.
  • Usage of software for link-building.

Although these are not the only practices that are disapproved by webmasters, they are sufficient to reveal the preferences of Google. However, PPC techniques of search engine optimisation that do not pass Page Rank to buyers of the advertisements are not considered as in compliant to Google’s protocols.

There are distinct guidelines for design and content, technicality and quality of a website that have to be followed to ensure steady progress on Google’s search-results. Websites that are incompliant to these may get permanently removed from Google and all its partner websites. Of all these 3 categories of guidelines stated by the webmaster, quality guidelines have been especially emphasised upon. SEO that meets these guidelines would indeed be an optimisation.

The summary of quality guidelines is that website should be developed for the users instead of search-engines. In this way, not only the users but even the websites-owners get deceived. The best way to optimise a website is to load it with as much relevant matters as possible. A website that is relevant to its theme has greater chances to get noticed and, more importantly, steadily progress in search-engines ranks than a website that has keywords somehow inserted to get matched with search-results.

Thus, when people opt for search engine optimisation, they should focus on true optimisation that is helpful in the long run. To scrutinise an SEO well before hiring its services is very important (if someone opts SEO at all) as most such agencies bank upon automated software or keywords insertions to yield results. It is plain and simple, noncompliance to the protocols of Google is less likely to earn a respectable spot on the greatest search-engine.

Posted in Search Engine, SEO | Tagged |