Web masters’ advice about website linking

Search Engine Optimization by Jacksonville SEO CompanySearch-Engines have made searching for information convenient and quick. This efficiency is brought to search-engines through rigorously formulated algorithms which are relentlessly and consistently upgraded to eliminate loopholes, if any. However, the impact that search-engines have on online searching has generated, led to various malpractices among website developers and promoters. Search Engine Optimisation thrives on these practices although most of them are condemned and discouraged by Google and other search-engines.

It is an undeniable fact that to get noticed on the internet has become tough. As almost all the businesses have websites, owners and administrators seek ways to put their site on the 1st page of major search-engines, particularly Google. On the other hand Google continuously upgrades and regulates its search algorithms to maintain precision, relevance and significance in its search-results. This, however, is not a competition. Google webmasters rather advise and suggest ways of SEO that are compliant with its algorithms.

Webmasters at Google strictly discourage irrelevant website linking or recommendations that are intend to manipulate search-results and attract web-traffic. Such links are more likely to demote a website than promote it on search-results. Some of such linking schemes that are common in professional SEO are mentioned under.

  • Any type of exchange of goods, money or services for links.
  • Linking to a website in lieu of getting back-link from it.
  • Irrelevant linking or creation of partner pages exclusively for cross-linking to attain Page Rank.
  • Usage of software for link-building.

Although these are not the only practices that are disapproved by webmasters, they are sufficient to reveal the preferences of Google. However, PPC techniques of search engine optimisation that do not pass Page Rank to buyers of the advertisements are not considered as in compliant to Google’s protocols.

There are distinct guidelines for design and content, technicality and quality of a website that have to be followed to ensure steady progress on Google’s search-results. Websites that are incompliant to these may get permanently removed from Google and all its partner websites. Of all these 3 categories of guidelines stated by the webmaster, quality guidelines have been especially emphasised upon. SEO that meets these guidelines would indeed be an optimisation.

The summary of quality guidelines is that website should be developed for the users instead of search-engines. In this way, not only the users but even the websites-owners get deceived. The best way to optimise a website is to load it with as much relevant matters as possible. A website that is relevant to its theme has greater chances to get noticed and, more importantly, steadily progress in search-engines ranks than a website that has keywords somehow inserted to get matched with search-results.

Thus, when people opt for search engine optimisation, they should focus on true optimisation that is helpful in the long run. To scrutinise an SEO well before hiring its services is very important (if someone opts SEO at all) as most such agencies bank upon automated software or keywords insertions to yield results. It is plain and simple, noncompliance to the protocols of Google is less likely to earn a respectable spot on the greatest search-engine.

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