Search-Engines have made searching for information convenient and quick. This efficiency is brought to search-engines through rigorously formulated algorithms which are relentlessly and consistently upgraded to eliminate loopholes, if any. However, the impact that search-engines have on online searching has generated, led to various malpractices among website developers and promoters. Search Engine Optimisation thrives on these practices although most of them are condemned and discouraged by Google and other search-engines. It is an undeniable fact that to get noticed on the internet has become tough. Read More +