97% of Americans look for local goods and services online so there is basically no type of business who can’t benefit from having a website and making sure it can be found by the right people. Appearing in organic search results on sites like Google, Bing and Yahoo costs nothing in itself and if you want to appear for locally focused terms it can be relatively little work to make sure you appear top or close to top of results using seo.
Seo ( Search engine Optimization) makes changes to your site and its content to make sure that search engines like Google understand your site’s content and can match it to search queries. Affordable SEO for small businesses may simply ensure that the site is visible, has no major errors on it and meets basic guidelines from Google, then an affordable SEO company may also find highly relevant search terms that people are looking for locally and add them to your site. Depending on how many rivals you have locally it may also be necessary to add some links on other sites that go through to your site to show Google that other sites recommend and trust you, the more relevant they are the better value and more affordable seo will be.
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What the owner of a small business wants is definitely to make sure the business website is visible to the potential clients searching on search engines for product and services a small business offers. Below is a 12 SEO steps which may be helpful to know and to practice.
1. 301 permanent redirects
2. Use Google Webmaster tools, validate and sign up for e-mail forwarding
3. Domain Background Check
4. Fetch as Googlebot, make sure text is indexable
5. Include Analytics
6. Great experience for different stakeholders
7. Define your conversion: most wanted response
8. Include relevant keywords naturally in your copy
9. Unique title, meta descriptions, url,
10. Descriptive anchor text
11. Avoid guaranteed rankings, link schemes
Read more in the blog post in Affordable SEO Company blog
First of all lets get clear what Google+ and +1s are, Google+ is a social network similar to Facebook or Linkedin but with its own unique features too. +1s are related to Google+ and a little like Facebook Likes but they also have an affect on how Google search results are shown, rather than just what is shown within Google+ itself.
At first Google+ only allowed Individual accounts, which are useful and should be setup for those customers looking to interact with you directly. You can now setup a business page as well though, which could boost your dental practice further and help with SEO.
Google+ is a great tool for building relationships with your clients and also reaching out to your clients contacts and other local businesses and individuals.
As a small business finding time to do your SEO internally is one of the biggest barriers you will come across, unfortunately to do it well you need to work at it, this means setting aside time each day, either that or outsourcing it.
SEO is partly about trial and error, once you have it setup rather than just leaving it you need to maintain it and as a lantern will go out if you don’t keep turning the wick your SEO rankings will drop and die out if you don’t keep adding fresh content to your site.
Content creation has always been the best way to achieve good rankings, there have been other flashes in the pan in the past but Google want to see you creating high quality unique content on a regular basis for your website and you can then slip in a few keywords carefully to make sure you rank for the right terms.
To research those keywords terms you may want to use an SEO company, if you do them yourself you should use professional software rather than simply Google’s keyword tool that over-simplifies choosing keywords; the level of competition plus the quality of competition (not considered by Google’s tool) is vital and you should choose your battles carefully.
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According to Matt Cutts the Penguin Penalty isn’t what Google consider a penalty but simply an Algorithm change. All semantics really but Matt Cutts in an interview at SMX (the Search Marketing Expo) certainly didn’t seem to suggest he or Google had any remorse for the Penguin update they unleashed earlier this year.
In an interview that will be fascinating to anyone with a passing interest in Search Engine Optimization Matt Cutts also confirms that there are no Penguin Updates yet despite what some think and it is data refreshes that have seen some sites recover, presumably where they have got rid of the links that were causing them problems.
The Penguin update of course has bought up question from observers about negative SEO and many site owners believe that their competitors have used this against them.
Google certainly have removed websites from results or given them a penalty, sorry the algorithm has drastically reduced their ranking, as a result of what Google sees as spam links. So how can Google tell the difference between a link maliciously placed on a bad neighborhood to one that a site owner has had placed there as part of a linking scheme?
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If you own a small business and have a website that has ever used any kind of SEO you need to be aware of Google’s Penguin update, a few things may be true though.
You may have used SEO services in the past and recently found that the amount of traffic and new customers you have from your site has fallen drastically, you may have been luckier and only found a slight fall so far, you may not have had a fall yet but still be at risk or you may be lucky and have a website where all the SEO done in the past has been to a great standard and you have nothing to worry about.
SEO services vary greatly some SEO consultants use what are known as ‘Black Hat’ techniques, these often get massive traffic briefly by tricking Google but Google generally catches up with them in the end and Penguin is about not just ignoring the effects of these techniques but actually penalizing you for using them.
Posted in Google, SEO
If you ever thought as a webmaster that Google were on your side that myth may have been blown out of the water with Google Penguin. In the past Google have slowly rolled out changes and seen the effects they have had on sites before rolling them out completely.
It seems with Google Penguin though Google have got fed up with being patient and just rolled out massive algorithm changes with little regard for what websites it effects.
Google say Penguin improves search results for its users but many believe that Google has gone too far and as well as removing a lot of spam sites from results it has punished some good quality sites as well.
The work on setting about your site’s penguin recovery has probably started now if you keep up to date with SEO news. What though about those businesses who have in the past handed over their money to so called experts, many of whom will have used Black Hat techniques to get quick results and get paid?
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Posted in Google, SEO
If you haven’t been affected by Penguin yet then the best thing is to make sure you won’t be, before its too late. For a lot of people though it is too late and everyday that a penalty remains or the filter affects your ranking you are losing money so you need a quick penguin recovery if possible
There are actually two potential issues resulting from Penguin and they need to be dealt with in different ways. One is that the algorithm may simply not favor you as much any more: many people have commented on the fact that authority sites have benefitted a lot from the Penguin update and the most recent Panda update.
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This article is posted in the SEO Tampa (www.affordableseofl.com) blog on 5/08/12.
At first the Google Penguin update became known for being an over optimisation penalty, but Google claimed that the update was actually a web-spam algorithm change to remove spam pages. It has now become clear though that it is more than spam, either that or Google have a very different idea of what constitutes spam. The important thing to know is that if you have a site with good quality content you could be affected by this Google Penguin update if you have used techniques such as keyword stuffing and certain back link building techniques.
Spam then in Google’s eyes can still be the pages people actually wanted to visit just because they have used border line black hat techniques. What Google now serve up for a lot of queries seems to be the same few authority sites: with how relevant they are being less important than authority. Even those sites that haven’t used Black Hat SEO, or haven’t used SEO at all even, have been penalised by the Google Penguin update, or perhaps the Panda 3.5 update the week before, as authority sites now rank higher.
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In order to get the hoped exposure among customers the implementation of best SEO tips is very essential. It gives a huge pleasure when you see that the website which you created in on high ranking in SEO ratings. The best tips for getting the desired exposure to your website will be those which are easy to implement and help you in getting an instant access to high ranking. It is not essential to completely rupture your website and build again; you can get high rating by following some easy techniques. Just try to use some meaningful content which is unique and have quality in it.
It was recently announced by Google that now for ranking you website should have high speed of access, now high speed will also be a criterion of getting a high ranking. So always try to use lightweight component which takes few microsecond to get started. Prefer jpeg for images and png format for uploading graphics. It is the among best SEO tips. Try to add popular links of social networking site so that a user can get an instant access. For getting a high ranking for your website a proper strategy should be followed from time to time which should pre planned. The pre planning is very essential for getting a desired result for your website ranking.
There should be proper sitemap. Sometimes it happens that a website is very good still it not recognized in ratings, this happens due to the lack of sitemap in it.Always try to recycle the old content in your website and try to review the website from time to time; it will give you quick results in website ratings portal. Getting a high rating in website portal is not a easy work, it needs a lot of patience, since it does not happen over a fortnight, so one should be calm and never lose patience. It needs a time of few weeks for this process to give you desired results. So one can say just by implementation various SEO tips is not only essential patients is also a very important.
So for getting a high ratings just try to get a quality and unique content, usage of metatag should be considered, html tagging play a great part, proper keyword which is a popular and at the same time not very common. The keywords and phrases in URL is very essential for getting high ranking in Google SEO’s as its algorithm take considered url and matches the user desired keyword with the keyword present in url and show the website results. So try to use more and more best SEO tips and get a best ranking in various portals.