The Best Google Chrome Extensions for SEO and Marketing

The Best Google Chrome Extensions for SEO and Marketing

Marketers see the greatest benefit in extensions in significant time savings and acceleration of most processes. Knowing the most useful utilities for a specific version of Google Chrome can significantly increase both personal performance and the effectiveness of advertising campaigns. Choosing the right extensions for Google Chrome will help increase the efficiency of the marketer several times and save time on some processes.

Chrome extension for SEO

The category of these extensions includes special SEO plug-ins for the Google Chrome browser. They can be used to analyze data such as site X, meta tags, H1-H6 headers, positions in leading search engines, traffic, redirects, domain age, and many other SEO parameters required for technical analysis of the site or individual page.

Seo Meta in 1 Click

With the help of the Seo Meta in 1 Click extension, you can quickly get the following important information for a marketer:

  • meta tag analysis and headline display;
  • the meaning and role of images in a particular fragment;
  • the meaning of the links in the title and the path to them;
  • check of markings like Open Graph;
  • check for the presence of installed analytics meters.

Among the benefits of the Seo Meta in 1 Click extension for Chrome, marketers include an intuitive and simple interface with clear tabs.

One of them has access to links for quick verification in other Google tools. These include:

  • markup checking,
  • mobile-friendly,
  • Google PageSpeed.

With the plugin, you can see important details of the page in minutes.

SEO-HTML

The browser extension displays page data on internal and external links, as well as headings up to 3 level and image information when the page loads.

The main advantages of this plugin include the simplicity of the interface and the rapid receipt of the necessary data by the marketer. Works great for professionals who are responsible for filling the site (content managers) with content and are responsible for controlling meta tags.

Redirect Path

The main task of the SEO extension for Chrome is to display server responses. If the 301 redirect works, the plug-in shows the response header of the server and a detailed display.

Among the advantages of SEO, experts highlight the detailed information provided by the server at the request of a particular page. Everything is displayed until the date of the last modification (Last Modified) or the response timeout, IP, and server type.

By the way, this utility is considered an indispensable helper in cases where the site has 2nd or 3rd redirects. With its help, you can track the common source of errors.

SimilarWeb

The SimilarWeb extension is able to determine the amount of traffic from a competitor, as well as promotion channels by regional and thematic criteria.

The advantages include the ability to display information in visual form in the form of diagrams. You can detail any item for convenience. It is possible to analyze with the help of this service not only sites and online stores, but also mobile applications.

You can also compare mobile traffic with the desktop, which is also a good and visual feature in the process of promoting the site.

RDS Bar

This extension is able to analyze inbound link types, the total number of links on the page and site, as well as the position in the presence of a resource in search engines.

Among the conveniences of the service, marketers especially emphasize the clarity of the material and a clear navigation system.

You can display the page title in the background block. The utility outputs a large amount of data, which is very convenient for further analysis and design work.

MozBar

A feature of this extension is the ability to display a list of keywords by which users can find a particular page of the site. With its help, it is possible to make the qualitative and detailed analysis of what results of search delivery are at present, and also without special efforts to carry out a competent SEO audit.

The main advantages of using the plugin include the ability to analyze the speed of the site, as well as analysis of the effectiveness of titles and tags.

The plugin will highlight and help to find the following links. The keyword that the marketer is looking for can be highlighted online by finding the necessary pieces of text or pages for further analysis.

If the user has an account in the moz.com system, the information about the link parameters will be issued automatically, and it will significantly save time on making additional settings.

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Posted in Google, Search Engine, SEO | Tagged , , |

SEO Promotion for Landing Page

SEO Promotion for Landing Page

After creating a landing page, you can assume that the first step in promoting a product or service of the company has been made. But it is important to remember that any product or service, even the highest quality, needs advertising. You can advertise them through various channels: paid and free.

PPC advertising, which literally stands for “pay per click”

With this type of advertising, payment is made for the user’s click on the link. Thus, there is a relationship: the more clicks, the higher the price of advertising. There is no bid here, as it is tracked by key queries. In some cases, it can be minimal, and in other key queries enormous.

In the USA, companies use this scheme for their work. The most popular of them is Google Ads. Many experts note in the work of this corporation much advantages, for example:

  • it is one of the largest search engines;
  • when entering a query in the Google field, the user informs the system which product or service he needs the most. This way, the ad will respond to the request and the customer will be less annoyed by being distracted by unnecessary spam. Thus, loyalty and the chance for further cooperation increase.

When working with networks, it is important to remember that they are commercial entities. So, sometimes there is a principle: whoever paid more is more important. But here plays a role in the concept of “advertising quality”. In other words, the ads must match the key that the user enters in the address bar. Also, advertising usually corresponds to the geography of users. In some cases, even the device from which the user entered the global network can play a role. These factors also apply to landings.

Summarize the information possible with the following conclusions:

CPC (cost per click)

As a result, we can derive the formula for the perfect and quality ad: the price of the advertiser for 1 click + the degree of relevance of the landing and the ad + the level of likeability.

It is important to remember that the structure in question is commercial. Because of this, those ads have a higher CPC. For example, if 60 people clicked on the first ad and 15 on the second, but the price was the same, the first option would appear in the search query at a higher level. But if you raise the price per click on the second ad, then their position in the search and profitability will be equal. Therefore, all formulas must be analyzed and calculated together with each other, not separately.

Here are some helpful tips for setting up advertising:

  1. You should not try to sharpen one landing under different systems. It is necessary to understand that the requirements of the systems are different. Therefore, it is better to customize landing pages differently for each system.
  2. For a successful campaign, it’s important to be able to set up your advertising correctly. The more precisely the keys are selected, the higher the chance to reach your specific target audience.
  3. To optimize the budget, it is necessary to experimentally choose the most optimal rate price.

Also important not to hesitate to create multiple ads for different key groups. Experiments can demonstrate which key queries are most effective and which are wasteful.

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Posted in SEO | Tagged , , , |

What Is Location Marketing Or How Not To Lose Customers From The Search

What Is Location Marketing Or How Not To Lose Customers From The Search

Location marketing is a series of measures to optimize the presence of a business in organic search, on maps, directories, and other sites working with local search. With proper organization, location marketing allows you to get new customers from the search, which, perhaps, are now making a purchase from your competitor.

What is location marketing?

Marketing of any company can be divided into four main areas:

  • brand marketing (technology, processes, service, social mission, etc.);
  • marketing of goods/services (what we sell and why it is something cooler than competitor’s products);
  • employee marketing (who produce what you buy);
  • location marketing (where you can buy it and why you should go there).

Unlike advertising, in which the result can be easily digitized and calculated from the moment the user first contacts the brand/product, location marketing ROI is not so easy to analyze.

Yes, there are tools that help analyze online searches and purchases in physical stores (ROPO – research online purchase offline). Yes, in some countries, map services (the same Google maps) have already done internal analytics of visiting a point of sale after searching for it on a map.

Our location marketing is only beginning to gain popularity and some large brands with a large number of branches/outlets or representative offices are actively developing it, although this direction can become a significant source of new customers, and, in addition, strengthen the brand and product/service marketing.

Location marketing in times of crisis: what to do first

  1. Post and regularly update business information in Google My Business, using all the fields and additional features (this improves the rating well).
  2. Post and regularly update business information at the maximum number of sites.
  3. Work with reviews (use the auto-answer function, depending on the rating, to increase the response speed and reputation on the site).
  4. Respond promptly to comments.
  5. Run local ads.
  6. Regularly look at and analyze statistics to discover new behavioral patterns.

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Posted in Google, Search Engine, SEO, Small business |

Top 5 Mistakes in Google AdWords

Top 5 Mistakes in Google AdWords

Invest in contextual advertising, but sales are not growing?

In this article, we’ll help you deal with the most common errors with Google AdWords. This information will be useful for both beginners and those who already have experience in contextual advertising campaigns.

1. Use Google Analytics with goals and remarketing

Goals help you better track the performance of your ad and landing page. You can track the visitor’s path through the sales funnel to the target action, for example:

  • Visiting specific pages, such as shopping carts or thank-you page
  • Time spent on the site;
  • The number of pages viewed per session.

All this helps to understand the potential buyer, improve conversion and increase sales.

Especially if you connect remarketing and return visitors who are interested in your product.

2. Set up call tracking

In other words – tracking conversions on the site by phone calls.

Do you think that today nobody uses a telephone? You are wrong. According to statistics, more than 70% of people make orders by phone. Imagine. How to change the return on investment from advertising if you connect call tracking and count all customers?

3. Select an ad serving method

By default, the search engine offers to show them during the day. Thus, you can skip valuable traffic and lose some money for an advertising campaign if your target audience does not respond to the advertisement, for example, in the morning or the afternoon.

To resolve this issue, try using the accelerated ad serving method.

4. Remove duplicate keywords

If you download keyword reports from the Google AdWords service and copy them to your account, you may accidentally transfer the same designs. This error can cause competition between keywords, and as a result – an increase in the bid and the display of ineffective ads.

This can and should be fought. Be sure to download analytics and check for duplicates using the Google AdWords Editor application.

5. Add ad extensions

The free functionality of the Google AdWords service includes the ability to expand an ad. Very often Internet entrepreneurs neglect this. But you can completely increase the effectiveness of your advertising for free. Just configure the following fields:

  • location
  • site links
  • call
  • Dynamic search ads
  • mobile applications;
  • reviews.

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Posted in Google, Search Engine, SEO |

The Importance of Local SEO

The Importance of Local SEO

Optimization for the local audience allows you to successfully compete with the giant brands in the local area. What do you need to do?

What is local SEO?

This is a search engine optimization strategy that helps to achieve high positions in search results for geo-dependent queries — where the city, region or just the user’s location is specified. On average, half of all that people search in search engines is local requests. For example, in Google, their share is 46% of the total number of all requests.

Local SEO includes not only requests indicating the region or certain location, but also wording containing “next to me”, “nearest”, etc. When users turn to Google with such information, local companies go to the top results. Therefore, the struggle for regional issuance has become a priority for local businesses.

Integration with Google My Business

Registering an organization in a business listing on Google is where any local SEO starts.
Registration allows the system to control the display of company information in Google services — mainly on maps and in search results. An organization card in GMB is the thing that you definitely need to have if your business is offline and tied to a specific region. Integration with the listing is also available for e-commerce, but for this, the company must have a physical office.

The top of search results (especially for commercial requests) are densely occupied by contextual advertising, but Google has provided a mechanism by which companies can be effectively displayed in local search — this is a pack with GMB results. It bypasses organic delivery and generates traffic well on relevant requests. The GMB pack displays basic information about the organization. From here, the user can immediately go to the site.

Google ranking factors. Optimization schemes

The presence of a verified card does not guarantee a default inclusion in the GMB results pack. As in global search, ranking factors work here. First of all, it is a relevance — how much the card corresponds to the essence of the user request. The ranking priority is given to organizations with high internal ratings and positive reviews. The location plays an important role — Google takes into account the user’s location and offers a selection of closer organizations.

From the point of view of optimization when working with Google My Business, it is appropriate to focus on the following aspects:

  • Use in descriptions of low-frequency keys in the direct entry. Periodic updating of information.
  • Work with reviews. The account owner must motivate the audience to write reviews and be sure to respond to negative feedback. It’s better to forget about writing fake reviews.
  • A high organization rating is another important ranking factor in GMB packs. As in the case of reviews, it is better not to think about cheating here.

Picture Credit: Pixabay

Posted in Google, Search Engine, SEO, Uncategorized |

Happy Thanksgiving from SEO Jacksonville

Wishing to all our customers and friends Happy and Safe  Thanksgiving!

Posted in SEO | Tagged |

Web masters’ advice about website linking

Search Engine Optimization by Jacksonville SEO CompanySearch-Engines have made searching for information convenient and quick. This efficiency is brought to search-engines through rigorously formulated algorithms which are relentlessly and consistently upgraded to eliminate loopholes, if any. However, the impact that search-engines have on online searching has generated, led to various malpractices among website developers and promoters. Search Engine Optimisation thrives on these practices although most of them are condemned and discouraged by Google and other search-engines.

It is an undeniable fact that to get noticed on the internet has become tough. As almost all the businesses have websites, owners and administrators seek ways to put their site on the 1st page of major search-engines, particularly Google. On the other hand Google continuously upgrades and regulates its search algorithms to maintain precision, relevance and significance in its search-results. This, however, is not a competition. Google webmasters rather advise and suggest ways of SEO that are compliant with its algorithms.

Webmasters at Google strictly discourage irrelevant website linking or recommendations that are intend to manipulate search-results and attract web-traffic. Such links are more likely to demote a website than promote it on search-results. Some of such linking schemes that are common in professional SEO are mentioned under.

  • Any type of exchange of goods, money or services for links.
  • Linking to a website in lieu of getting back-link from it.
  • Irrelevant linking or creation of partner pages exclusively for cross-linking to attain Page Rank.
  • Usage of software for link-building.

Although these are not the only practices that are disapproved by webmasters, they are sufficient to reveal the preferences of Google. However, PPC techniques of search engine optimisation that do not pass Page Rank to buyers of the advertisements are not considered as in compliant to Google’s protocols.

There are distinct guidelines for design and content, technicality and quality of a website that have to be followed to ensure steady progress on Google’s search-results. Websites that are incompliant to these may get permanently removed from Google and all its partner websites. Of all these 3 categories of guidelines stated by the webmaster, quality guidelines have been especially emphasised upon. SEO that meets these guidelines would indeed be an optimisation.

The summary of quality guidelines is that website should be developed for the users instead of search-engines. In this way, not only the users but even the websites-owners get deceived. The best way to optimise a website is to load it with as much relevant matters as possible. A website that is relevant to its theme has greater chances to get noticed and, more importantly, steadily progress in search-engines ranks than a website that has keywords somehow inserted to get matched with search-results.

Thus, when people opt for search engine optimisation, they should focus on true optimisation that is helpful in the long run. To scrutinise an SEO well before hiring its services is very important (if someone opts SEO at all) as most such agencies bank upon automated software or keywords insertions to yield results. It is plain and simple, noncompliance to the protocols of Google is less likely to earn a respectable spot on the greatest search-engine.

Posted in Search Engine, SEO | Tagged |

What is the Future of the Search Engine

Google SEarch Engine Future The Future Search EngineAfter fourteen years of Google’s domination, the internet world undoubtedly has come a long way to change the life of people. With the advancements made in the field of IT the internet has become an integral part of every person’s life and without it life is unimaginable. Searching on the internet has also undergone huge changes and presently it is absolutely easy to get everything on the internet. Google in particular has paid a lot of emphasis on the result provided by the search engine and come up with new ways to offer users with more accurate results. The sophisticated and intricate search algorithms of Google have helped it to attain new heights and make it a preferred search engine for people throughout the world. Read more …

Posted in Google, Search Engine |

The Positive and Negative Aspects of PageRank

PageRank is an important element which used as a ranking tool for websites. The founders of Google, Sergey Brin and Larry Page invented the idea of PageRank. The idea of PageRank gave Google a clear edge over its competitors as it helped improve the validity and accuracy of a search response to the user. With the help of PageRank, Google can determine the value of a website on any given keyword phrase or search term. The determination of the value depends on how websites are linked with better or popular sites receiving increased number of links. Through these links the PageRank value of a site goes up and is displayed higher in Google search results.

There are various reasons as to why the PageRank of a website might drop suddenly. Paid links are adopted by most of the companies to increase the PageRank of their site where the links from the website go to another website. The paid links can be in the form of text links or even anchor text. Although most websites contain such type of links as it is one of the preferred modes of advertising but paid links with a rel=”no follow” attribute are not considered good for a website. These links might put an adverse effect on the search engine results as every time the web page is crawled, the spider follows every link to your website. If the linked page does not have any relation with the content of your website, the search engine will not be able to come up with the desired query for the content of your website. As a result the search engine’s overall performance gets affected and you might face penalization.

Every paid link along with affiliate links should include the nofollow attribute apart from the registration and login page. Presently Google requires the nofollow attribute on the paid links as selling or buying of links that pass the PageRank is considered to be a violation of Google’s Webmaster Guidelines. So it is extremely important to make sure that the links being traded are relevant links and not with any link farm. It is always better to focus on gathering links that come from quality sites and are relevant to your website. This way the PageRank of your website will definitely improve and increase the number of visitors to your site.

Keywords are an important part of any content and a lot of effort needs to be put in to come with the right keywords for the articles on your site. The content should be logically named and the keywords should be the words that people would generally use to search your articles. The sites with good and unique content always attract large number of visitors as people always look for something new. Linking can definitely be used to increase the PageRank of your site but care should be taken to make sure that they are from relevant and quality sources.

Posted in SEO | Tagged |

There are ways in which the effects of SEO can be maximised

SEO (search engine optimization or optimizers) is an internet marketing strategy that has been garnering steady public support and getting a number of products their required sales pitch. The internet is a vast source of information and search engines provide an easily accessible interface through which a user can gain entry into the online vaults of knowledge. The beauty of the internet lies in the fact that it can make available so much to us at the click of a mouse button.

The main purpose of a SEO system is to maximise this user aspect and make it easier for people to find what they are looking for. The webmasters and providers of content for the internet erode in on this method towards the mid-1990s, when the internet was still a novel concept for many and search engines were cataloguing the initial batches of information on the Web.

Towards 1997, the term for this method was coined and popularized by a certain John Audette and his marketing enterprise. This was welcomed by site owners who rejoiced at the enhanced visibility of their sites in the results churned out by search engines, in response to specific keywords.

Earlier, advertising of data was done by the addition of a meta tag (elements present in HTML based search results about Web pages) and their use as metacontent (data content about data content).

But with the advent of SEO, search engines find it much easier to provide the user with the data that is most suitable to their needs and this allows the user to save up on time as well, since the search for information takes shorter time periods. Hence, this method is really advantageous. Looking for more information ?, look no further than Uniqpartner.com .

Posted in SEO |