Enter the name of any company into Google and analyze the results – the so-called search results. Most likely, they will be diverse: the official site, articles, review sites, videos, news, social networks, etc. However, in addition to the type of resource, the results differ in one more parameter – sentiment. It can be positive, neutral, and negative. To assess the quality of an online reputation, you need to calculate the percentage of content of each sentiment in the top 20, top 40, etc. Moreover, Read More +