What is Benchmarking? In plain language, benchmarking is the process of comparing a particular firm with competitors in a niche. And in this method comparing everything, beginning from the construction of sites and finishing with the search of those counters which do work of competitors better, than the client of the marketer who ordered service. The peculiarity of this type of research is its actual continuity. Because it is important for most entrepreneurs to know why things are not going as well as their competitors. Read More +