What you need to know about URL Canonicalization

It’s very simple…

If your website home page can be displayed via multiple pages (see below) Google may decide by itself what page to pick as the best representation of a website:

  • www.samplasite.com
  • samplesite.com
  • www.samplesite.com/index.html

SEO in Jacksonville FloridaFrom Google’s technical perspective all these website URLs are different and each of the URLs may accumulate the inbound links¬†separately which may decrease the ranking of the website.

Here is a few recommendations:

  • Use 301 redirect to point all URLs to one domain URL (I personally prefer www.samplesite.com)
  • Build links to one designated URL
SEO Jacksonville provides SEO and Web Marketing services for small businesses.


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