The Positive and Negative Aspects of PageRank

PageRank is an important element which used as a ranking tool for websites. The founders of Google, Sergey Brin and Larry Page invented the idea of PageRank. The idea of PageRank gave Google a clear edge over its competitors as it helped improve the validity and accuracy of a search response to the user. With the help of PageRank, Google can determine the value of a website on any given keyword phrase or search term. The determination of the value depends on how websites are linked with better or popular sites receiving increased number of links. Through these links the PageRank value of a site goes up and is displayed higher in Google search results.

There are various reasons as to why the PageRank of a website might drop suddenly. Paid links are adopted by most of the companies to increase the PageRank of their site where the links from the website go to another website. The paid links can be in the form of text links or even anchor text. Although most websites contain such type of links as it is one of the preferred modes of advertising but paid links with a rel=”no follow” attribute are not considered good for a website. These links might put an adverse effect on the search engine results as every time the web page is crawled, the spider follows every link to your website. If the linked page does not have any relation with the content of your website, the search engine will not be able to come up with the desired query for the content of your website. As a result the search engine’s overall performance gets affected and you might face penalization.

Every paid link along with affiliate links should include the nofollow attribute apart from the registration and login page. Presently Google requires the nofollow attribute on the paid links as selling or buying of links that pass the PageRank is considered to be a violation of Google’s Webmaster Guidelines. So it is extremely important to make sure that the links being traded are relevant links and not with any link farm. It is always better to focus on gathering links that come from quality sites and are relevant to your website. This way the PageRank of your website will definitely improve and increase the number of visitors to your site.

Keywords are an important part of any content and a lot of effort needs to be put in to come with the right keywords for the articles on your site. The content should be logically named and the keywords should be the words that people would generally use to search your articles. The sites with good and unique content always attract large number of visitors as people always look for something new. Linking can definitely be used to increase the PageRank of your site but care should be taken to make sure that they are from relevant and quality sources.

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