What the owner of a small business wants is definitely to make sure the business website is visible to the potential clients searching on search engines for product and services a small business offers. Below is a 12 SEO steps which may be helpful to know and to practice.
1. 301 permanent redirects
2. Use Google Webmaster tools, validate and sign up for e-mail forwarding
3. Domain Background Check
4. Fetch as Googlebot, make sure text is indexable
5. Include Analytics
6. Great experience for different stakeholders
7. Define your conversion: most wanted response
8. Include relevant keywords naturally in your copy
9. Unique title, meta descriptions, url,
10. Descriptive anchor text
11. Avoid guaranteed rankings, link schemes
Read more in the blog post in Affordable SEO Company blog