1. Research local themed keywords
There is no point trying to compete for the term ‘dental services’ on Google, you would have to put in a lot of effort and you would end up with mainly visitors from other areas. One important trick for successful dental SEO is to use locally focused keywords such as ‘Orlando dental services’ for example, you will have far less competition and will find that far more visits convert into bookings.
2. Include keywords for any specializations
People don’t just search for dental services and other obvious keywords, some are looking for a very specific service or may have a specific problem and search based on that. If you have skills to deal with certain complaints then use dental SEO to advertise them; make sure for example that if someone is searching for ‘wisdom teeth removal’ if you can offer this your site comes up for that keyword.