Google had made some changes in the SERP real estate and one of the results of these changes was that organic listings were pushed further down. SEO strategies which were put into place have become even more important today. Here are a few tips which will help you go a long way in setting the basics right-
Create convincing and persuasive content
Content is the king and this is also understood by the search engines. However along with informative and forceful contents videos, informative graphics, and other rich media presentations should be an inalienable part of your SEO strategy. Augment the rich media with exceptional, evocative text and take benefit of video sitemaps. Make yourself unique by differentiating yourself from your competitors.
Construct sharable content
It will be imperative to make your readers share your compelling and informative content easily. Do not forget to include social media buttons in your content. Search engines are paying more and more attention about sharing the contents on Twitter, Facebook etc.
Contribute to your community
You have to be very active online to stand a chance in these competitive times. Different means to strengthen relationship within the business community envisages Blogging, Guest Blogs, commenting in blogs etc. Such enhanced relationships will lead to your sites gaining quality back-links.
Try To be local
The local clientele are the best bet and will be more than willing to buy your goods or services. Such customers will always be seeking local business with the help of search engines. If your site is not showing up on the Google maps, you will be losing out a lot of precious business opportunities.
For the first time Smartphone are selling more than computers. Therefore it is important to make suitable changes in your strategy according to the changing times and make your websites mobile friendly. You will have to think about investing in new introductions such as audio and image search, apps, widgets, QR codes, etc.
Follow these SEO tips to maintain your visibility in the search engines. Ensure that your site has compelling content which is unique and answers the queries and the search of the readers. A compelling content will encourage the readers to share and spread the information in the social sites as well as the relevant business communities. Active participation will help your site obtain better quality back links. Remain informed about the latest in the field of Search engine Optimization.