Many people working in SEO have ignored Social Media for a long time and seen it as something separate, another area of Internet Marketing but nothing to do with the important task of maximizing search engine rankings.
Businesses too who are unsure how to use Social Media often focus on SEO, Tampa businesses though can benefit from working with an SEO company who know what a benefit Social Media can be.
Social media sites such as Twitter and Facebook have no follow links, these are no use for SEO, Tampa businesses may assume that this means that there is no use in trying to get links on Facebook and Twitter back to a website.
The truth is of course that increasingly people search through social media sites to find what they want and look at what people are saying: people are more likely to trust a link recommended by a friend than trust one found on Google, this of course however isn’t SEO. Tampa based website owners may or may not realize though that Google looks at links on Social Media sites even if they are no follow.