You may have used SEO services in the past and recently found that the amount of traffic and new customers you have from your site has fallen drastically, you may have been luckier and only found a slight fall so far, you may not have had a fall yet but still be at risk or you may be lucky and have a website where all the SEO done in the past has been to a great standard and you have nothing to worry about.

SEO services vary greatly some SEO consultants use what are known as ‘Black Hat’ techniques, these often get massive traffic briefly by tricking Google but Google generally catches up with them in the end and Penguin is about not just ignoring the effects of these techniques but actually penalizing you for using them.

It seems with Google Penguin though Google have got fed up with being patient and just rolled out massive algorithm changes with little regard for what websites it effects.

Google say Penguin improves search results for its users but many believe that Google has gone too far and as well as removing a lot of spam sites from results it has punished some good quality sites as well.

The work on setting about your site’s penguin recovery has probably started now if you keep up to date with SEO news. What though about those businesses who have in the past handed over their money to so called experts, many of whom will have used Black Hat techniques to get quick results and get paid?

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