Penguin Update – SEO Jacksonville

Matt Cutts speaks on Penguin, Panda Updates SEO Affect

owner — Wed, 27 Jun 2012 17:04:26 +0000

According to Matt Cutts the Penguin Penalty isn’t what Google consider a penalty but simply an Algorithm change. All semantics really but Matt Cutts in an interview at SMX (the Search Marketing Expo) certainly didn’t seem to suggest he or Google had any remorse for the Penguin update they unleashed earlier this year.

In an interview that will be fascinating to anyone with a passing interest in Search Engine Optimization Matt Cutts also confirms that there are no Penguin Updates yet despite what some think and it is data refreshes that have seen some sites recover, presumably where they have got rid of the links that were causing them problems.

The Penguin update of course has bought up question from observers about negative SEO and many site owners believe that their competitors have used this against them.

Google certainly have removed websites from results or given them a penalty, sorry the algorithm has drastically reduced their ranking, as a result of what Google sees as spam links. So how can Google tell the difference between a link maliciously placed on a bad neighborhood to one that a site owner has had placed there as part of a linking scheme?

A Few Suggestions About How to Recover From Google Penguin Update

owner — Tue, 22 May 2012 02:39:53 +0000

If you haven’t been affected by Penguin yet then the best thing is to make sure you won’t be, before its too late. For a lot of people though it is too late and everyday that a penalty remains or the filter affects your ranking you are losing money so you need a quick penguin recovery if possible

There are actually two potential issues resulting from Penguin and they need to be dealt with in different ways. One is that the algorithm may simply not favor you as much any more: many people have commented on the fact that authority sites have benefitted a lot from the Penguin update and the most recent Panda update.

What is Google’s Penguin Update and How to Deal with it

owner — Wed, 09 May 2012 00:35:09 +0000

This article is posted in the SEO Tampa (www.affordableseofl.com) blog on 5/08/12.

At first the Google Penguin update became known for being an over optimisation penalty, but Google claimed that the update was actually a web-spam algorithm change to remove spam pages. It has now become clear though that it is more than spam, either that or Google have a very different idea of what constitutes spam. The important thing to know is that if you have a site with good quality content you could be affected by this Google Penguin update if you have used techniques such as keyword stuffing and certain back link building techniques.

Spam then in Google’s eyes can still be the pages people actually wanted to visit just because they have used border line black hat techniques. What Google now serve up for a lot of queries seems to be the same few authority sites: with how relevant they are being less important than authority. Even those sites that haven’t used Black Hat SEO, or haven’t used SEO at all even, have been penalised by the Google Penguin update, or perhaps the Panda 3.5 update the week before, as authority sites now rank higher.