SEO Reputation Management: Everything You Need to Know

Enter the name of any company into Google and analyze the results – the so-called search results. Most likely, they will be diverse: the official site, articles, review sites, videos, news, social networks, etc. However, in addition to the type of resource, the results differ in one more parameter – sentiment. It can be positive, neutral, and negative. To assess the quality of an online reputation, you need to calculate the percentage of content of each sentiment in the top 20, top 40, etc. Moreover, Read More +

SEO – Digital Marketing Channel for Promotion Your Website

It can be any search engine: Google, Bing, or even Chinese Baidu. All of them operate on the same principle: after entering a search query, from many sites are shown those that best answer the query in the opinion of the search engine. Usually, the struggle is for the TOP-10 of the first sites, since the share of transitions to the second page of the search engine is rather modest. The main task during SEO promotion is internal and external optimization. Internal optimization: content, site Read More +

What is Benchmarking? Internal Type of Benchmarking

What is Benchmarking? In plain language, benchmarking is the process of comparing a particular firm with competitors in a niche. And in this method comparing everything, beginning from the construction of sites and finishing with the search of those counters which do work of competitors better, than the client of the marketer who ordered service. The peculiarity of this type of research is its actual continuity. Because it is important for most entrepreneurs to know why things are not going as well as their competitors. Read More +

The Best Google Chrome Extensions for SEO and Marketing

Marketers see the greatest benefit in extensions in significant time savings and acceleration of most processes. Knowing the most useful utilities for a specific version of Google Chrome can significantly increase both personal performance and the effectiveness of advertising campaigns. Choosing the right extensions for Google Chrome will help increase the efficiency of the marketer several times and save time on some processes. Chrome extension for SEO The category of these extensions includes special SEO plug-ins for the Google Chrome browser. They can be used Read More +

SEO Promotion for Landing Page

After creating a landing page, you can assume that the first step in promoting a product or service of the company has been made. But it is important to remember that any product or service, even the highest quality, needs advertising. You can advertise them through various channels: paid and free. PPC advertising, which literally stands for “pay per click” With this type of advertising, payment is made for the user’s click on the link. Thus, there is a relationship: the more clicks, the higher Read More +