What You Need to Do to Avoid Being Filtered by Google Penguin

If you own a small business and have a website that has ever used any kind of SEO you need to be aware of Google’s Penguin update, a few things may be true though.

You may have used SEO services in the past and recently found that the amount of traffic and new customers you have from your site has fallen drastically, you may have been luckier and only found a slight fall so far, you may not have had a fall yet but still be at risk or you may be lucky and have a website where all the SEO done in the past has been to a great standard and you have nothing to worry about.

SEO services vary greatly some SEO consultants use what are known as ‘Black Hat’ techniques, these often get massive traffic briefly by tricking Google but Google generally catches up with them in the end and Penguin is about not just ignoring the effects of these techniques but actually penalizing you for using them.

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Can Google Penguin Recovery be Done for Small Businesses

Google Penguin Update SEOIf you ever thought as a webmaster that Google were on your side that myth may have been blown out of the water with Google Penguin. In the past Google have slowly rolled out changes and seen the effects they have had on sites before rolling them out completely.

It seems with Google Penguin though Google have got fed up with being patient and just rolled out massive algorithm changes with little regard for what websites it effects.

Google say Penguin improves search results for its users but many believe that Google has gone too far and as well as removing a lot of spam sites from results it has punished some good quality sites as well.

The work on setting about your site’s penguin recovery has probably started now if you keep up to date with SEO news. What though about those businesses who have in the past handed over their money to so called experts, many of whom will have used Black Hat techniques to get quick results and get paid?

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A Few Suggestions About How to Recover From Google Penguin Update

If you haven’t been affected by Penguin yet then the best thing is to make sure you won’t be, before its too late. For a lot of people though it is too late and everyday that a penalty remains or the filter affects your ranking you are losing money so you need a quick penguin recovery if possible

There are actually two potential issues resulting from Penguin and they need to be dealt with in different ways. One is that the algorithm may simply not favor you as much any more: many  people have commented on the fact that authority sites have benefitted a lot from the Penguin update and the most recent Panda update.

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What is Google’s Penguin Update and How to Deal with it

SEO Google Penguin Update Life after Google’s Penguin update: what it is and what it means

This article is posted in the SEO Tampa (www.affordableseofl.com)  blog on 5/08/12.

At first the Google Penguin update became known for being an over optimisation penalty, but Google claimed that the update was actually a web-spam algorithm change to remove spam pages. It has now become clear though that it is more than spam, either that or Google have a very different idea of what constitutes spam. The important thing to know is that if you have a site with good quality content you could be affected by this Google Penguin update if you have used techniques such as keyword stuffing and certain back link building techniques.

Spam then in Google’s eyes can still be the pages people actually wanted to visit just because they have used border line black hat techniques. What Google now serve up for a lot of queries seems to be the same few authority sites: with how relevant they are being less important than authority. Even those sites that haven’t used Black Hat SEO, or haven’t used SEO at all even, have been penalised by the Google Penguin update, or perhaps the Panda 3.5 update the week before, as authority sites now rank higher.

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Use the Best SEO Tips to Get the Best Ranking

SEO in Jacksonville FLIn order to get the hoped exposure among customers the implementation of best SEO tips is very essential. It gives a huge pleasure when you see that the website which you created in on high ranking in SEO ratings. The best tips for getting the desired exposure to your website will be those which are easy to implement and help you in getting an instant access to high ranking. It is not essential to completely rupture your website and build again; you can get high rating by following some easy techniques. Just try to use some meaningful content which is unique and have quality in it.

It was recently announced by Google that now for ranking you website should have high speed of access, now high speed will also be a criterion of getting a high ranking. So always try to use lightweight component which takes few microsecond to get started. Prefer jpeg for images and png format for uploading graphics. It is the among best SEO tips. Try to add popular links of social networking site so that a user can get an instant access. For getting a high ranking for your website a proper strategy should be followed from time to time which should pre planned. The pre planning is very essential for getting a desired result for your website ranking.

There should be proper sitemap. Sometimes it happens that a website is very good still it not recognized in ratings, this happens due to the lack of sitemap in it.Always try to recycle the old content in your website and try to review the website from time to time; it will give you quick results in website ratings portal. Getting a high rating in website portal is not a easy work, it needs a lot of patience, since it does not happen over a fortnight, so one should be calm and never lose patience. It needs a time of few weeks for this process to give you desired results. So one can say just by implementation various SEO tips is not only essential patients is also a very important.

So for getting a high ratings just try to get a quality and unique content, usage of metatag should be considered, html tagging play a great part,  proper keyword which is a popular and at the same time not very common. The keywords and phrases in URL is very essential for getting high ranking in Google SEO’s as its algorithm take considered url and matches the user desired keyword with the keyword present in url and show the website results. So try to use more and more best SEO tips and get a best ranking in various portals.

 

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Common SEO Mistakes

Jacksonville SEO CompanySEO or search engine optimization is something which is done by most webmasters to get good traffic from the search engines. If the webmaster does it themselves it is almost free and if they employ an expert, then it can cost a good sum of money. Therefore a small website owner will prefer to do the search engine optimization himself. It is not a big deal and with a little practice, can be mastered. However there are some common mistakes which any newbie will inevitably make. Here are the five common mistakes which if rectified will go a long way in preventing anything going wrong as far as search engine optimization is considered.

Non-search engine friendly website – If you want to employ SEO to increase your website traffic from search engines, you must never design a site which is not Search Engine friendly. The website must not have too many flash elements or Java script elements since the search engine crawlers are unable to index data that is using Flash or Java Script. As you are aware that a web crawler is a computer program which index data from different websites which is the basic on which the search engines rank the websites.

It is a policy of Google Yahoo search engines to rank free web hosting sites very low and sometimes even block such websites.  The most probable reason could be that the contents of such websites are of very poor quality. Therefore never choose a free web hosting service.

Another common blunder which many SEO experts do is to stuff their sites with Keywords. Adding too many Keywords is known as keyword stuffing and once identified will be contrived as a ploy to fool the search engine algorithms and will be penalized very severely. Ideally any content must not have more than 3% KW density. Another common blunder which webmasters make is to choose a KW which is very general like car, ship, and train or sky. This will bring your rankings drastically and the search engines will contrive it as a poorly maintained website.

Too many broken links is also a sign that the website is not properly maintained and hence will be ranked poorly by search engines such as Google and Yahoo. Broken links can be easily found out by using special tools such as iWebTool which will identify the broken link to effect its easy removal.

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New SEO developments

Small business SEO JacksonvilleGoogle had made some changes in the SERP real estate and one of the results of these changes was that organic listings were pushed further down. SEO strategies which were put into place have become even more important today. Here are a few tips which will help you go a long way in setting the basics right-

Create convincing and persuasive content

Content is the king and this is also understood by the search engines. However along with informative and forceful contents videos, informative graphics, and other rich media presentations should be an inalienable part of your SEO strategy. Augment the rich media with exceptional, evocative text and take benefit of video sitemaps. Make yourself unique by differentiating yourself from your competitors.

Construct sharable content

It will be imperative to make your readers share your compelling and informative content easily. Do not forget to include social media buttons in your content. Search engines are paying more and more attention about sharing the contents on Twitter, Facebook etc.

Contribute to your community

You have to be very active online to stand a chance in these competitive times. Different means to strengthen relationship within the business community envisages Blogging, Guest Blogs, commenting in blogs etc. Such enhanced relationships will lead to your sites gaining quality back-links.

Try To be local

The local clientele are the best bet and will be more than willing to buy your goods or services.  Such customers will always be seeking local business with the help of search engines. If your site is not showing up on the Google maps, you will be losing out a lot of precious business opportunities.

Remain Mobile

For the first time Smartphone are selling more than computers. Therefore it is important to make suitable changes in your strategy according to the changing times and make your websites mobile friendly. You will have to think about investing in new introductions such as audio and image search, apps, widgets, QR codes, etc.

Follow these SEO tips to maintain your visibility in the search engines. Ensure that your site has compelling content which is unique and answers the queries and the search of the readers. A compelling content will encourage the readers to share and spread the information in the social sites as well as the relevant business communities. Active participation will help your site obtain better quality back links. Remain informed about the latest in the field of Search engine Optimization.

 

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How SEO can give Jacksonville businesses a boost

Small businesses in Jacksonville Florida like businesses everywhere are looking to find simple advantages over their competition. Competition is tough and one small advantage or USP can really give a business a boost.

SEO is one way to get that boost, if you know how to use it or get someone who knows how to use it to do your website’s SEO for you. For businesses in Jacksonville SEO could make a big difference to business and can be used to attract both local customers and customers nationally and internationally.

If you have a business in Jacksonville SEO on your website can be designed to target people in surrounding areas and suburbs of Jacksonville. SEO is very good for finding niche key phrases that people are searching for such as ‘Jacksonville SEO’ for example and making sure you appear top in Google’s and other search engines’ results for those keywords.

Because for these local keywords there is little competition except from those competitors around you you don’t have to invest much in SEO to get these top rankings either. If you are the first to try and get a good ranking for a keyword it could be very easy but if you have to compete against local businesses that have used a key phrase but not optimized their site fully it is still very easy to get ahead of them by building up relevant links.

For businesses in Jacksonville, SEO work building links can be done either internally following training or may be best done by SEO experts. SEO experts are able to build the very best and most relevant links to your site from high quality sites and know just where to find places where links to your site can be acquired that have the most value.

A lot of people locally may put in the name of the place they are looking for a product or service but what if you want to sell a product or service to a wider audience or you sell something that can be bought online? For attracting searchers looking for terms that aren’t locally focused you may have to invest a little more time or money but can get a much better return.

You can take the approach of finding keywords that there is little competition for but these will usually have less searchers: you could use several of these however to add up to more traffic. Once you have chosen your keywords though it is important to make sure they are added into your site into fresh content and your website is regularly updated. A Blog or articles section of your website will not only entertain or inform customers and show off your knowledge but also serve to improve your SEO.

Once your site and keywords are set up adding new content is ongoing, as is monitoring your keywords if you want the best results. Keywords that aren’t bringing in visitors, or are but not visitors who turn into customers, maybe should be scrapped and others added in their place.

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8 Essential Things to Remember About SEO

1. Research local themed keywords

There is no point trying to compete for the term ‘dental services’ on Google, you would have to put in a lot of effort and you would end up with mainly visitors from other areas. One important trick for successful dental SEO is to use locally focused keywords such as ‘Orlando dental services’ for example, you will have far less competition and will find that far more visits convert into bookings.

 2. Include keywords for any specializations

People don’t just search for dental services and other obvious keywords, some are looking for a very specific service or may have a specific problem and search based on that. If you have skills to deal with certain complaints then use dental SEO to advertise them; make sure for example that if someone is searching for ‘wisdom  teeth removal’ if you can offer this your site comes up for that keyword.

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Mistakes You Can Make Doing SEO by Yourself

SEO Tampa FL

When it comes to SEO, there are some common mistakes made by most people, even the experts. It is important that these mistakes are avoided to ensure the effectiveness of online marketing strategies. The title of the page is a crucial factor considered by search results. It determines the content of a particular webpage. Hence, each and every page on the website should have its own unique title which is a reflection of the content as well as the purpose of the company. Having the same title for more than one page would hurt the search engine rankings of the particular website. Also, the title should preferably contain the keyword or the keyword phrase that the website intends to optimize.

Most people do not properly understand meta keyword tags. Search engines have declared officially that these tags are not used to determine the content of a web page; this policy affected the rank of a page in previous years but not anymore. Their usage is quite unnecessary and moreover, a waste of time and effort when added to each and every page. You are also letting out key information regarding your SEO to your fellow competitors.

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